Irene Penserini - Adv expert & Project manager

I work with e-commerce businesses, brand and web agencies,
offering digital marketing services with a data-driven,
innovative, and results-oriented approach.

E-commerce

I’m passionate about and experienced in e-commerce projects. My main focus is managing advertising campaigns on Meta and executing digital strategies to drive sales growth.

Companies

I support companies and entrepreneurs in creating and developing their online projects. Based on the client's needs, I assemble a team of professionals and manage the project.

Web agencies

I partner with web agencies as a consultant, handling Meta advertising campaigns, providing training, and developing digital marketing projects.

Online advertising investment is crucial for companies seeking rapid results and significant success.

An expert digital marketing consultant is essential for effectively managing your advertising spend in an increasingly competitive and ever-changing market. A professional ensures cutting-edge strategies to capture the right audience’s attention, while complying with privacy regulations, to drive business growth.

Online Advertising Campaigns

I reach your target audience with effective ad campaigns, drawing on years of experience across various industries.

I specialize in Meta, Instagram, and Facebook campaigns, and collaborate with industry experts for Google, LinkedIn, and TikTok.

I deeply understand my clients' products or services, allowing me to define and implement the best strategy.

Initial setup, analysis, and strategy

Creation and initial setup of business profiles on social platforms. Market and competitor analysis, development of a strategy to achieve your business goals.

Ad campaign creation

Designing engaging and targeted ad campaigns using the most effective platforms to reach your ideal audience.

Daily campaign monitoring

Daily performance monitoring of your campaigns to ensure they are continuously optimized and performing well.

Budget optimization

Efficient management of your advertising budget, maximizing return on investment through ongoing adjustments and improvements.

Data collection and interpretation

Gathering and analyzing campaign data to provide useful insights and data-driven strategies.

Troubleshooting support

Our team is available to promptly resolve any issues related to your project.

Assistance with hacked account recovery

Offering specialized support for recovering your Meta account in case of a hack, protecting your online presence.

Periodic reports

Receive detailed performance reports on your campaigns with in-depth analysis and recommendations for continuous business improvement.

Certifications

Experience in managing both small and large advertising budgets and maximizing ROI by optimizing acquisition costs.

€ 50k ~

Average daily ad
budget managed

+ € 3M

Total ad
budget managed

Social media ad campaigns aren't just about likes, comments, and shares, they drive revenue growth!

I work in Italy and internationally across various industries. I understand the best strategies and success KPIs specific to each sector.

Luxury

Tourism

Automotive

Beauty

Education

Technology

Fashion

Finance

Fitness

Food

Gaming

Health

Energy

Media

Music

E-commerce

The ideal partner for your e-commerce! I work alongside you to understand growth opportunities for your business and assist with both strategic and operational aspects.

VWant to boost your online sales or reach a broader audience? Let’s discuss your needs to identify the best solutions!

Not only do I handle advertising campaigns, but with the help of my collaborators, I can offer a range of services to benefit your e-commerce.

Development or optimization of an e-commerce

We build or enhance your e-commerce site to ensure a smooth, secure, and conversion-focused user experience.

Definition of a digital marketing strategy

We create a tailored digital marketing strategy to achieve your business goals through detailed analysis and planning.

Increasing online traffic and visibility

Implementing advanced techniques to drive more traffic to your site and improve your online presence.

Ads campaigns, e-mail, SEO, social media, etc.

Managing advertising campaigns across various channels, optimizing SEO, developing email marketing strategies, and handling your social media profiles to maximize your impact.

Conversion rate optimization

Analyzing and improving your customers' purchase journey to increase conversion rates and maximize sales.

Data monitoring and strategy adjustment over time

Continuously monitoring campaign data to adjust and refine strategies, ensuring consistent and optimal results.

Customer retention

Implementing retention techniques to keep your current customers engaged and satisfied, encouraging repeat purchases.

Utilization of channels like Amazon, Google Shopping, etc.

Managing your presence on platforms like Amazon and Google Shopping, optimizing listings to maximize sales both domestically and internationally.

Periodic reports

Receive detailed and regular reports on your campaign and digital marketing project performance, with in-depth analysis and recommendations for ongoing improvements.

Market analysis, customized marketing strategies, and a well-defined action plan to enhance your e-commerce and achieve maximum results.

Promotion of your brand on exclusive channels through an influencer marketing startup of which I am a co-founder.

Implementation of proven marketing automation mechanisms that typically increase annual revenue by 10%.

Project management

Based on project objectives, I assemble a team of digital professionals to achieve the desired results.

I handle every phase of the project comprehensively, coordinating the team and ensuring everything runs efficiently.

Depending on the needs, I select the most suitable professional or web agency from my network of long-standing collaborators, ensuring maximum reliability and expertise.

Creation of a project team

I build your dedicated team of professionals with specific expertise to ensure the success of your project.

Effective and ongoing communication

Ensuring transparent and continuous communication, keeping you updated on your project’s progress.

Management of the project in all its phases

Overseeing every phase of the digital project, from planning to implementation, to ensure excellent results.

Team coordination

Coordinating your team to ensure all activities are aligned and effectively executed within the agreed timelines and objectives.

Resource optimization

Utilizing available resources to ensure optimal efficiency and maximum return on investment.

Risk mitigation

Identifying and managing potential risks to minimize their negative impact on the project.

Periodic reports

Providing regular and detailed reports to monitor progress and optimize ongoing strategies.

Certifications

I approach every project with passion, overseeing every aspect with meticulous attention, tracking all processes, and keeping the client informed of progress over time.

E-commerce

Develop or optimize an e-commerce site to ensure an excellent user experience and increase sales.

Online advertising

Online advertising campaigns offer immediate, trackable, and real-time optimizable returns on investment.

SEO

Optimizing your website for search engines means reaching your target audience organically, without advertising costs.

Visual production

Professional images and high-quality videos boost your business’s authority in the eyes of customers.

CRM

CRM facilitates customer segmentation, enabling targeted and effective marketing campaigns, among other benefits.

Branding

A well-defined visual identity helps create a consistent brand experience across all communication channels.

Websites

Enhance your business credibility with a well-designed website that instills trust in potential customers.

Social media

We handle strategy and content for your social media, increasing engagement and brand visibility.

E-mail marketing

E-mail marketing provides a cost-effective and efficient way to promote products and services to your audience.

E-commerce

Develop or optimize an e-commerce site to ensure an excellent user experience and increase sales.

Online advertising

Online advertising campaigns offer immediate, trackable, and real-time optimizable returns on investment.

SEO

Optimizing your website for search engines means reaching your target audience organically, without advertising costs.

Visual production

Professional images and high-quality videos boost your business’s authority in the eyes of customers.

CRM

CRM facilitates customer segmentation, enabling targeted and effective marketing campaigns, among other benefits.

Branding

A well-defined visual identity helps create a consistent brand experience across all communication channels.

Websites

Enhance your business credibility with a well-designed website that instills trust in potential customers.

Social media

We handle strategy and content for your social media, increasing engagement and brand visibility.

E-mail marketing

E-mail marketing provides a cost-effective and efficient way to promote products and services to your audience.

The PRINCE2® certification is internationally recognized and provides a structured approach to project management.

Years of experience allow me to operate confidently and avoid issues during a project.

200+

Digital projects
managed

15+

Collaborators, suppliers,
and agencies I work with